Are you looking for creative and unique ways to display jewelry for sale? or interesting ways to display jewelry. There are hundreds of jewelry display ideas for retail! But, today you will learn some creative ideas.
In this article, we shall explore five reasons why you ought to up your jewelry display game and give you ten creative ideas on how to do that. The purpose is to educate you on how important your display looks like as it is directly tied to your overall sales.
According to Common Objectives, the jewelry industry brings in annual earnings of about $348.5 billion. It is smaller than the apparel industry, but it is steadily growing.
If you are in or want to get into the jewelry industry, it is smaller than you think. That makes it suitable for those getting into the industry to participate and get high earnings. However, how well your jewelry shop looks like it has a lot to do with how it looks.
There is the mental image that we all have of jewelry shops; mannequins, a hanging rod with lines of necklaces and bracelets, and rows of jewelry in a glass case. For one to stand out, some creativity is required.
That is perhaps why you’re here, hoping to get inspiration on creative ways to display jewelry for sale.
The reason why it matters is that you want people to not only be drawn to your jewelry but the atmosphere you create. It is also a fantastic opportunity to add a touch of personality where they cannot get it anywhere else.
Why jewelry display ideas matters
While jewelry should be the main reason why people come to your store, how things look makes a difference in the sales that you’ll make at the end of the day.
Let’s get into the reasons why having an attractive jewelry display for your inventory matters.
1. Attract more customers
The traditional displays are everywhere. If you are in a place where there are a ton of jewelry stores around, then they are likely to pass you up if you have nothing that catches a customer’s eye from the street or sidewalk.
However, if you adopt creativity and have some unique displays, people will be attracted to your shop from the window.
Even if you’re the only jewelry shop in the street, when people pass by, they will be inclined to walk in. It is that kind of foot traffic you need so that you can attract more customers.
2. Leads to higher sales
Following up on the previous point, when more people are walking into your store, it means that there’s a high possibility that they will buy something.
Some may perhaps not have planned for it, but the display drew them in. Even for those who come in and are unable to make an immediate purchase, they will likely come back knowing where you’re located and make a purchase.
It matters that you get as many people as you can through the door with your displays.
3. Makes the products look more beautiful
You might have fantastic jewelry, but if they are not well displayed, people will overlook them.
However, when you have unique and creative displays for the jewelry you have, they make the items you have stand out.
As you’ll see in the examples we give in this article; you will notice that the jewelry looks more beautiful. When that is the case, people will be all the more eager to purchase the products because they can see them properly in all their glory
4. The word about your store will spread
When people love something, they will tell their immediate network either by word of mouth or through social media.
All the same, if people are impressed with the setup and atmosphere you have in your store, and then they will tell others about it.
It is this kind of marketing that you need to increase your sales further. As they say in marketing, word of mouth is still king, and therefore you should capitalize on it by having a fantastic display.
5. It doesn’t have to be expensive
For the most part, the great ideas that are there involve recycling, DYI, and using things that you long forgot you had in your cabinets.
You don’t indeed have to spend a ton of money to get the best displays. Wood, old teacups, fancy bowls, old bottles, and newspaper; you likely already have these things.
If not, buying them won’t put a dent in your pocket. Therefore, you don’t have to shy away from these creative ideas or even spend money on traditional displays that don’t do much for a space.
Ten creative ways to display jewelry for sale
Mannequins have been the go-to tools to help with displays. While they are handy, here we explore more ways you can vamp up your displays in your shop. Most of these ideas require recycling and even DIY setups. They use everyday things to get you a stylish store that people will remember.
Wood generally gives a natural vibe into any space one is in. It almost feels like you are outdoors and one with nature. Therefore, you can get wooden planks of various heights and place your jewelry there. You ought to put items that are stable by nature so that they don’t roll over. Bracelets, watches, rings, and earrings can work with these planks. It adds dimension to your store and can work best as a centerpiece.
2. Old newspapers
As indicated, you can use publications to display watches. It keeps them rounded, which is what people like. You can also use old newspapers for bracelets and jewelry that typically don’t stand on their own. If you find the newspapers too distracting, you can also opt for a plain or even light patterned craft paper. You can roll them and glue the sides together and voila.
You can pick a holder of your liking and use rice as a way to hold rings, bracelets, and other pieces of jewelry. It works best if you have to bring jewelry that you want white rice to contrast. It will make the colors pop and stand out, making the jewelry look all the more attractive and beautiful. People will gravitate naturally toward such a setup.
4. Egg trays
Those egg trays that you have been throwing in your trash just found another use. You can use the egg trays to store rings or earring or other small jewelry that you’re using. If you want them to stand out and not merely look like egg trays, you can spray paint them the color of your choice for an added touch of class.
Placed on a worktop, crates are also a fantastic way to display jewelry. You can group the various types of jewelry that you have and put them in the multiple crates. It is also an excellent idea if you have a small shop with a lot to offer and not enough space. Alternatively, you can use the crates to hold some of the other creative ideas for displays that we have here, such as the egg trays and bowls.
6. Recycled bottles
Just as in the image, you can use bottles to stack bracelets on recycled bottles. Just as with other ideas on the list, you can paint them whatever color that matches your décor. Only ensure that at the end of it, the bracelets stand out. This idea is not only creative but also conserving the environment.
What’s great about having a tree is that it is multifunctional. You can hang on it as much as you like: earrings, bracelets, rings, necklaces, hair accessories and the like. The tree can be made of whatever material, and handy spray paint will get you just what you need. You can use several of these around your store for the perfect display setup.
8. Bracelet/ ring tower
Here is another creative way to store your bracelets or rings. You can have these made at your local craft shop to the size of what you need it to be. What makes it ideal is that it can hold a tonne of jewelry in one place. It also gives customers a quick overview of what you have on offer so that they can compare and get what they like most.
Another neat and unique idea is using cups to store smaller pieces of jewelry such as rings and bracelets. You can also use them to put other accessories. Opt for fancy and vintage looking teacups as they add a touch of class to your display. The good thing is that they don’t have to match; get pieces you like.
The last creative idea you can use to display jewelry for sale is to use bowls of different types. They could be plastic or made of clay or even woven. Pick something that goes with the theme you already have in store. Earrings, bracelets, rings and the like have a home here.