How to target your jewelry buyer on Facebook? How to promote jewelry business on Facebook or other social media? Here is a post focus on ways to expose your products on Facebook.
You have a Facebook page for your fantastically branded jewelry company. From the likes on your page, you are almost sure that not all your family members and friends have contributed to the count. You’re frustrated and wondering how in the world word about your brand is going to get out. Unfortunately, we don’t have a magic wand, spell or potion for that. But we do have some neat tricks (not really) to target your jewelry buyer on Facebook.
We can safely agree that people gravitate toward ads that they see their friends already like. We can then say that perhaps your first step should be promoting your Facebook jewelry page. The reason this function exists is that organic reach does little to gain you traction. This is somewhat unfortunate for the penny pincher.
The next step is targeting your buyers. Sounds simple: you select people who search “jewelry” online. Problem with that is a six-year-old with access to their elder sister’s account can search online for a gift for their hopefully soon-to-be girlfriend. That does sound like a drawback back but there’s a lot more you can do, and it needs you to have a critical mind.
Here is where a buyer’s persona comes in. Who is your buyer? Let’s take an example: you specialize in silver, yellow, white and rose gold necklaces with custom pendants. Who’s your likely buyer? They would perhaps be between 21 and 35 either in their first job eager to impress or make quite the impression on the gift’s recipient. They could be on the upper tax payer’s bracket. They are likely to read magazines big on business, industry heavy hitters and climbing the corporate ladder. They may live in the fanciest neighborhood or middle-class areas as well. You can continue this train of thought and establish how much they make what sites they purchase their jewelry from and if they value uniqueness. An analysis of your existing clientele should guide you. Once you’ve worked out your buyer’s profile, you can proceed to make better targets selections.
Once you have that, recommendations for your product become a lot easier. It would be something that users spot effortlessly on their timeline, and if your branding stands out, then they will click on the page. What’s better is if they see more of their friends have liked and even left recommendations, they’ll stick around to learn more of whom you are and perhaps even mail order.
Sponsored stories are also ideal for getting Facebook likes from the increased audience. If you have a shareable video that captures your essence and is incredibly unique, even better. You also want to encourage friends who purchase your merchandise and happy buyers to leave honest reviews on your promoted posts, inbox and pages.
Pro tip: Facebook has made it easier for small businesses to harness most of the advertising feature; make use of it. It will take time, but the fruits will make you see it’s worth the effort.
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You have to humble yourself and share a space with like-minded brands. You might nudge a few people along the way to get noticed, but if your brand is as good as you say it is people will leave likes and comments on your posts. That means you also have to keep an eye out for those comments and direct messages and respond promptly.
There is a rule to this though: don’t spam the Facebook groups or you will be banned, you don’t want to wear people out with various images of your brand. Only share new merchandise, sales, or offers you have and provide a link to your website or own page. People entirely happy with your product will have a place to tout their purchase for others on the groups to see.
Facebook fan pages
Your hard work is indeed paying off, and you’ve managed to create a movement. You want to let them that you notice and you’re thankful for their support in making you part of their world and making references.
Another way of showing appreciation is by sharing fan messages either on your Facebook page or the fan page highlighting those who stand out in whatever criteria you use. That could be by making a one of a kind pendant request or an institution that uses your jewelry as part of their honor awards.
You can equally promote these posts on your stories or timeline. It makes all the difference. It’s not paid actors, and it is real people impacted in a real way with your brand. As people are scrolling their newsfeed, they get to see people like themselves interacting with our brand.
Lastly, you want a Facebook fan page for the people who are already fans but didn’t think to follow you online. It’s a fantastic way to consolidate your fan base. They might choose to leave a word or two about your jewelry line and why others should buy them.
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Main take away
Make your customers the primary focus. With the content that you create, always look at it from the lens of the buyer. It makes relating to the easier, and they are equally open in sharing their opinion- hopefully positively- online.
As always, ensure that all content and equally all marketing collateral both online and offline match and are up there with the industry’s who’s who. That kind of consistency and commitment is what potential Facebook buyers look for. They will check your website and reviews on other platforms so you ought to ascertain that all is seamless.
Equally, remember that your audience is changing as much as your industry is with regards to marketing. It helps you use resources that further enhance your use of Facebook to reach your potential buyer. In the end, you have to merge the two to indeed to stay ahead of the curve and beat your competitors. It’s the determination to make the most of what Facebook offers, creativity and professionalism that gets you to the finish line.
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