Starting any business can be a bit daunting especially when you have no prior experience. Before you start fretting and thinking that this idea is too much to implement, read this guide to realize that it is actually doable.
First, an online shop needs less capital to start than your regular brick and mortar shop, and it also is easier to market as we are all visual animals. Online marketing is making strides these days for the flexibility it brings as well as cost friendliness, so feel free to utilize all the freebies the online world offers.
1. Choosing the Name and Common Logistics
What kind of jewelry are you interested in selling? High-end products or everyday pieces that appeal to a wider audience? This should be among your first decisions as it will determine the kind of site you will build and the material you will buy.
You cannot trade online without a website and so this should be the next step after you have decided your niche market. You will then come up with a catchy name and preferably one that suggests the nature of your business for SEO purposes. You will also need a logo and this you can have made by an online designer. Once these are done, you are set to start working on other parts of the business that will make the dream to trade online a reality.
2. Build an E-commerce Site
What are some of the considerations for building a jewelry site? Not too many, you will notice, but being a visual store that will be the first point of contact, it will need to look the part. The fundamentals for a good site are Homepage that will basically be where your clients will land when they search your business name. This page should have a short story about the business and also entice them to look deeper into the site.
Product pages is where you present those professionally shot photos to entice your clientele. This page should have the variety of your stock presented in such a way that makes potential buyers want to come in and check the store out.
3. Set up Shopping Cart and Checkout Methods
While still on the website, you want to decide the various methods of checking out. Debit and credit cards, Cryptocurrency, and PayPal are some of the most popular methods of payment and so you want to have that set up during the website creation process.
Contact, one of the most important parts of your site will make it easy for them to contact you whenever they need to, unless you prefer they communicate to you on social media.
However, email and phone calls are more often preferred for their formality and ease of access. At this point is where you will set up a shopping cart too, synonymous with an e-commerce site.
4. Sort out Legal Issues
Before you start trading there are legal considerations to take into place. Is your business name registered and tax obligations set? If you are going to deal in precious metal, there is the issue of hallmarking as a legal requirement too as long as the weight of that particular precious metal is over the set requirement.
5. Set up Social Media Accounts
Social media marketing has become as important as traditional offline marketing, if not more. At the point when you create your website, you also want to establish online presence by creating social media accounts on platforms such as Instagram, Facebook and Twitter, where you will tell your potential clients more about brand, in an effort to get some buzz.
Where need be, you could work with influencers. They have built an online presence and so they will have word out faster than you can. The best thing about social media marketing is that it costs little and the only thing that really matters is being visual. They want to see your designs for them to be interested in buying your products. This means investing in good video and camera gear.
6. Set Yourself Apart
You already know you have competition and so one of the most important things you want to do is set yourself apart. If you are making your own pieces, you don’t want the selling part to take too much of your time that you neglect the creative part. You want to keep producing unique pieces that will get the attention of the market, set your brand apart, and keep it so. Basically, you are creating a niche and your clientele will want to keep receiving new unique pieces if they are to be inclined to keep spending.
7. Select a Business Model
What kind of business are you establishing? Is it retail or a wholesale business for other traders? The model will help you establish pricing as well as packages and quantity discount. You will also decide here your geographical focus, whether you want to sell within the country or to other parts of the world as well.
8. Delivery Options
How will you make delivery? Drop-shipping is becoming quite popular, where you ship goods straight from the manufacturer to the consumer. You won’t have to spend anything on storage as the items will not come to you. In selecting delivery options, you want to establish relationships with various service providers for special prices that will reduce cost on the part of your buyers.
9. Start Selling Already
Well you have at this point done everything that needs to be done when starting an online jewelry business and you are ready to start working. You already have the product and so lots of marketing will bring people to your little shop.
Remember to be patient…
We sometimes are too hard on ourselves, expecting too much in little time. You may feel compelled to compare your shop with others better established, but why do that to yourself?
It will be slower at the beginning, but your unique products speak for you and so you will soon start making big business moves. So, cheers to humble beginnings!
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